Monday, February 05, 2007

iba ang pinoy, mas may puso!

I was in a bit of a nostalgic mood today. I was looking at some of the Superbowl commercials when I suddenly remembered the excellent Coca-Cola commercial a few years ago that featured Nikki Gil. So I immediately searched for it on YouTube and thank goodness I immediately found it (yehey!). and here it is:



But I also saw a couple of other videos of this ad that was done in other countries... Here is the original English (UK) version:



And here is the Spanish version:



After viewing these three versions, I would have to say that our local version is the best! As one of the commenters said, "Iba ang pinoy, mas may puso!" I really love the ending in our version... Nikki giving a bottle of coke to the little girl and the girl giving a flower as thanks never fails to bring tears to my eyes.

Vocally, I liked the Spanish girl the best. But I like our arrangement better. I believe this was done during a time when a capella groups were popular. I wonder who did the backing vocals.

I also love how "localized" our version is. Even with the sound turned off you'd immediately know that this ad is set in the Philippines... The jeepney, construction workers, students and vendors all walking about really contributes to the magnificent local color. In the UK and Spanish versions, there wasn't any local color at all. Or maybe their countries are really drab with nothing unique to show...

But really, all three ads were great (if only I could understand Spain's version)... Kudos to the person who thought of this idea first and kudos to Coke for putting out this very heart warming series of ads.

1 Comments:

Anonymous Anonymous said...

hi ben :) i agree mas may puso ang ad natin but i really love the concept behind the ads. sayang nga lang, mas gusto namin dito sa bahay ang pepsi hahaha :p

4:54 AM  

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